Marketing
Create and sell value in B2B
When the sales cycle is long and the decision makers are many, read the B2B buyer, build the value proposition, and align the go-to-market plan.
Your learning route
The programme order
Complete the programmes in order to finish the route. Each one brings short lessons, applied practice and a real business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Programme 01
Foundations of B2B marketing
10 lessons · ≈3 hours
- Programme 02
Value proposition and pricing
10 lessons · ≈3 hours
- Programme 03
B2B market strategy and organization
11 lessons · ≈4 hours