Marketing
Build a value-based pricing strategy
When costs rise or price comes under pressure, measure customer value and sensitivity; design the price segment by segment and read its effect on profit before you move.
Your learning route
The programme order
Complete the programmes in order to finish the route. Each one brings short lessons, applied practice and a real business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Programme 01
Value-Based Pricing
7 lessons · ≈3 hours
- Programme 02
Price Customization
6 lessons · ≈3 hours
- Programme 03
Price Sensitivity and Demand
6 lessons · ≈3 hours
- Programme 04
The Economics of Pricing
7 lessons · ≈3 hours