Marketing
Ground marketing decisions in evidence
When the data is thin or contradictory, pick the method that fits, then turn preference into decision-ready evidence with experiments, qualitative work, surveys and conjoint.
Your learning route
The programme order
Complete the programmes in order to finish the route. Each one brings short lessons, applied practice and a real business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Programme 01
Marketing intelligence and secondary data
7 lessons · ≈3 hours
- Programme 02
Experiments and qualitative research
6 lessons · ≈3 hours
- Programme 03
Survey design and sampling
5 lessons · ≈2 hours
- Programme 04
Conjoint analysis and perceptual mapping
7 lessons · ≈3 hours