Marketing
Build and manage the sales force
When selling effort and strategy pull apart, size and structure the force against the work, define what the salesperson owns, then hire, pay and train to match.
Your learning route
The programme order
Complete the programmes in order to finish the route. Each one brings short lessons, applied practice and a real business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Programme 01
Aligning the sales force with strategy
4 lessons · ≈3 hours
- Programme 02
Key account selling and the salesperson's role
5 lessons · ≈3 hours
- Programme 03
Managing the sales force: hiring, pay, training
5 lessons · ≈4 hours