Marketing
Design the product portfolio end to end
When the portfolio grows complicated, manage the product mix, the line depth and the design decisions together with the life cycle, cannibalization and what the brand carries.
Your learning route
The programme order
Complete the programmes in order to finish the route. Each one brings short lessons, applied practice and a real business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Programme 01
Product mix and line architecture
4 lessons · ≈3 hours
- Programme 02
Product line depth: the nine considerations
5 lessons · ≈3 hours
- Programme 03
Product design, development and the life cycle
5 lessons · ≈3 hours