Marketing
Build a customer-centric organization
When different units promise the customer different things, bring insight, culture, service and innovation together into one customer-centric operating system.
Your learning route
The programme order
Complete the programmes in order to finish the route. Each one brings short lessons, applied practice and a real business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Programme 01
Understanding the customer
7 lessons · ≈3 hours
- Programme 02
Building a customer-centric culture
5 lessons · ≈3 hours
- Programme 03
Serving the customer and innovation
7 lessons · ≈3 hours