Marketing
Manage the customer as an investment
When budget goes to whoever shouts loudest, value the customer over their lifetime, spend against that value to acquire and retain, and grow what the base is worth.
Your learning route
The programme order
Complete the programmes in order to finish the route. Each one brings short lessons, applied practice and a real business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Programme 01
Customer lifetime value
7 lessons · ≈3 hours
- Programme 02
Customer acquisition and retention
7 lessons · ≈3 hours
- Programme 03
Customer development and customer equity
8 lessons · ≈3 hours